Eat in colour

“Food labelling, child obesity, fat and sugar levels, Jamie Oliver’s school meals campaign, 5-a-day: the nation has never been more aware of the need for healthy eating and we can’t stop talking about the British diet. But recent research has shown that despite our good intentions we are still finding it hard to eat more fruits and vegetables. We are too busy, find preparation too difficult or too laborious, it costs too much or our kids say they don’t like it...
The 3 year Eat in Colour campaign was launched this month to put the pleasure back into eating fruits and vegetables. Offering practical advice and information on what there is and what to do with it. The Eat in Colour campaign is a celebration of the wonderful range of fruits and vegetables available. The message? Fruits and vegetables look and taste great, are the quickest and easiest way to enjoy healthy eating and don’t cost the earth. Eat in Colour is all about putting fun and flavour on the menu. It’s about bringing colour to family mealtimes with easy ways to include fruit and vegetables alongside your favourite dishes. With a little help even the most unaccomplished cook can serve up a feast of colour every day.
The campaign has its own website www.eatincolour.com, packed with great serving suggestions, tips and advice...
The Eat in Colour campaign is run by the Fresh Produce Consortium (FPC), the trade association committed to the support and development of the UK fruit and vegetable industry.

The Fresh Produce Consortium promotes the benefits and encourages increased consumption of fresh fruit and vegetables in the UK. Eat in Colour is supported by all sectors of the industry including producers, packers, importers, wholesalers, food service and retailers.